JAKARTA — Indonesia is turning out to be an battleground that is important dating apps, by way of its large population of young internet users plus the potential for growth. Local startups such as Wavoo and Setipe are facing off against foreign apps like Gather and Tinder from the U.S., Spotted from Germany and Singapore’s Paktor, all of which are targeting the Indonesian market.
According to the Association of Internet Service Providers in Indonesia, the national country has roughly 100 million internet users, a 40% penetration rate of this population of approximately 250 million. Indonesia also has 65.2 million users that are smartphone a figure that is projected to develop to 92 million by 2019, relating to research firm eMarketer.
Executives at dating app startups and some investors are bullish concerning the prospects when it comes to industry, for which they see an enormous potential market.
Domex Mandey, CEO of Wavoo, estimates there are many than 35 million Indonesian internet users when you look at the age that is 18-to-32-year-old — the primary target for online dating players. And Setipe CEO Razi Thalib said of the 35 million, there is certainly an overall total addressable market of 27 million singles who are online.
Adrian Li, managing partner at investment capital firm Convergence Ventures in Jakarta, said, “If we assume 40% of Indonesia’s total population is at the 18-to-35 range, and 50% of these are single, that’s 50 million singles. ” Li, whose firm is an investor in Paktor, estimates that the industry in Indonesia will eventually be worth between $500 million to $1 billion in annual revenue.
Other venture capital firms are far more cautious.
Andrias Ekoyuono, vice president of business development at Jakarta based Ideosource, said that many Indonesians will not need specific apps for dating or making acquaintances that are new. “Unlike within the U.S. Or any other countries, we have been not afraid to just accept strangers to be our friend in Facebook. And achieving follow-up conversations using them on messenger apps, ” he said.
Another obstacle, Ekoyuono said, could be the barrier that is psychological those who are using dating apps are believed by their peers to be “undesired singles. ” While Ideosource have not yet dedicated to a app that is dating, it remains available to the alternative.
Thalib said that perceptions such as for example undesirability will alter using the growth of more serious apps. “As soon as people realize the essential premise that the net is a access tool that is social. That can make it easier for them to imagine the chance of finding a date partner online. “
Thalib and other dating app startups believe that Indonesians’ habits as major social networking users are helping them adapt to the dating platform that is online. While social media marketing platforms such as Facebook are helping users interact with people they already fully know, they predict that the dating that is online can be the standard option to meet new people.
Mandey is optimistic that Indonesians will gravitate toward dating apps, despite the country’s traditional social conservatism and influence that is islamic. ” i think today’s dating apps are well received in comparison to three to four years ago, ” he said. Mandey notes that customers utilize the app not ukrainian dating only for dating but in order to make friends.
The moves are paying off, said Mohammad Fahmi, a app user that is dating. He said that parents today are the ones that often suggest for their children which they utilze the internet to find a mate that is suitable.
But price remains a consideration for users. Fahmi regularly uses Tinder, as well as one time subscribed to its premium service when it charged just 99 cents 30 days. However, he unsubscribed from the premium service when Tinder gone back to its regular charge that is monthly of9.99.
Wavoo and Setipe are free, while Gather offers “freemium” services, by which users can purchase virtual balloons, at roughly $2 for 10, and use them to participate in offline gatherings hosted by other users via the app.